Logo Design - Hammerhead Armament

The last few weeks have been very busy for me. Shooting a wedding, editing wedding photos, attending a 2-day photography workshop, creating a logo and business cards, and so much more! It's a good kind of busy though, and I'm happy to be working with such wonderful clients. :)

Speaking of wonderful clients, I'd like to introduce you to Hammerhead Armament. HA is an online airsoft and paintball supply store that is just starting up. I had the pleasure of creating HA's logo and am currently designing business cards and some fun merch.

Hammerhead Armament wanted to avoid the overly military look that many other companies in the industry use. HA wanted to stand out from the competition and stay away from distressed typography, camouflage, and bullet holes. With a contemporary design and some strong colors, we came up with this modern, masculine, and professional look. At first glance, do you see an "H" or a shark head?